Are you maximising your sources of income through digital marketing to access untapped profitability?
Social media plays a big part in digital marketing. With billions of worldwide social media users who are potential customers, there are several key benefits of using social media marketing strategies to scale your revenue.
See below to find out the key benefits social media offer that you might be missing out on to scale your business.
The number of social media users continues to rapidly increase…
In every second that passes, 11 more people use social media for the first time. And today in 2020, about 50% of the worldwide population are active social media users.
Social media makes it easier to position yourself in front of your audience and gain traction in your niche to become more recognizable.
Promoting your business through the means of social media helps to spread brand awareness. This means you won’t be a complete stranger when people come across you when browsing online.
Resonate Closely With Your Audience
Many customers make and showcase products that don’t sell.
Because no matter how good your products are if it does not appeal to your target customers and they are not made aware of the features and benefits if it will not sell – as customers have lots of alternative products to choose.
You need something new, refurbished, and innovative to push consumers to take action. Platforms such as Instagram are great for revealing some of the unseen sides of your brand.
Reveal more about the personalities behind your brand and create a real human bond with your followers.
It makes your consumers more inclined to want to see more from you. In comparison to traditional marketing methods, you’re drawing in more people to consume your content as they’ll find you less intimidating, sincere, and trustworthy.
Exposing some of your vulnerabilities and personal characteristics gives consumers the chance to closely resonate with you. It’s also a friendly reminder that you’re not a robot, but you’re human too. You’re very similar, and you’re not just someone who’s trying to sell to them 24/7.
Identified As Thought-Leader
Now that social media exists, it’s one great way to build on your credibility and social status.
Word of mouth is one of the most compelling marketing strategies in the book. If you’re identified as a thought leader in your niche, you’ll gain access to various fresh networks. So, focus on developing a reputable brand that’s going to appeal to consumers.
Once you’re identified as a thought-leader, people are going to assume you have the answers which can lead to an increase in traffic. This steers to the next point…
Larger Volume of Traffic
Did you know that Facebook stories have around 500 million daily viewers?
Facebook and Instagram posts or stories that include a call-to-action is a smart and easy way to drive traffic to your website.
Assuming the copy and content is good, readers are going to be compelled to take action. Or even out of curiosity, they’ll at least want to check out what you’ve got in store for them.
You can leverage off social media to acquire more leads and get them into the pipeline. It certainly counts towards taking your business revenue to the next level by directly connecting with potential buyers.
An exceptional example to learn from here is Jason Capital.
The way he promotes his programme ‘Social Media Boss’ is phenomenal. It’s a classic example of a sales funnel and here’s how it goes.
He promotes his ebook (lead magnet) on his Instagram stories where you can swipe up on a link to get it for free. But in exchange, you give your email. Shortly after, it takes the reader into an email sequence where he sells them his programme.
Partnering with other influencers in your industry gives you access to a new market you might not have managed to reach.
Often, it’s a win-win situation for both parties involved. Shout-outs from influential figures with a large follower base supports the growth of your business (there are some disadvantages to this in terms of longevity and quality of followers).
The strategy also has an influence on your social status. With the right partnership, you’ll be setting yourself up for further sales, brand awareness, and growth.
You can maximise your outreach and marketing efforts by making use of the different features such as hashtags, share buttons, and reposting.
Sometimes, one of your posts can suddenly blow up and go viral out of nowhere. This leads to an abnormal, exponential amount of growth in a very short period amount of time.
But always aim to provide good consistent content to your audience. Don’t be that sleazy person who keeps on advertising and posting promotional content all the time.
Communication is a two way street. Stay active, post daily and be sure to respond to your audience.
Online forums are a great place to engage in conversations. You can easily learn more about them and find deeper information regarding their pain points, needs and desires.
Social media as a whole, is one of the best places for interacting with consumers. Use it to share content such as blogs, podcasts or videos. Then demonstrate your industry expertise and knowledge by replying to any queries people might have and answering questions.
Data-driven resources grants you access to track metrics. Not just for your own business but your competitors too. If you use the information correctly, it’s one smart way to skyrocket your income streams through higher performance in business operations.
Tools like Google Analytics, Instagram insights and SEMrush give you the chance to see what’s performing well and what isn’t.
Thanks to social media, it’s near impossible to not be informed and keep on top of all the news and trends you need to be aware of.
Additionally, you can keep a good watch on your competitors. It’s not difficult to see how and what they’re doing differently. E.g. what type of content they’re putting out, what time they’re posting, and how they communicate with customers.
Paid ads generally perform well for converting sales and generating new leads.
As well as advertising, you can test different types of copy and ads to see what gets the most results. An advantage of using social media is that you can repeatedly test on your audience and refine your marketing strategies each time.
Because every platform is different, it’s important you optimize for each one.
No matter what stage of the life cycle potential customers are in, you’ll be capable of targeting new potential customers (no matter what stage of the lifecycle or buyer’s journey they’re in).
The world is constantly changing. With A.I and technology continuing to evolve alongside your audience, it’s important to continuously make tweaks to your business model.
In contrast to the past, a lot has changed. Especially with the way businesses market their products and services. And social media is a prime example of that.